Book Review: Euphamania – by Ralph Keyes

Euphamania – by Ralph Keyes

Everyone gets something different out of a book. The opinions here are mine only.

This is an infomative and entertaning book. It is well researched and witty at the same time, so makes an enjoyable read.

From taboo subjects to business, food, drink and politics, our language is filled with euphamisms. Different euphamisms fall in and out of fashion over time. Just think about the number of euphamisms for “telling lies” to avoid our discomfort at referring to someone as a liar. In Chrchill’s time there were “terminological inexactitudes”. We “massage the truth”, we “sweeten the truth”, we “tell the truth improved” and we “pretend”. We have also seen people “misspeak”, “make bad choices” and “exercise poor judgement”. Bernard Madoff apologised for his “error of judgement”. Richard Nixon was often “in denial”.

There are probably more stories about the history of euphamisms than in this 250 page account, but it captures the essence of how euphamisms emerge and evolve and is great for someone reading about the subject for pleasure. Above all, it is hilarious in places and great fun to read.

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