Amsterdam – The Heineken Experience

In the centre of Amsterdam next to the roundabout amidst a hive of activity, more beautiful gardens, pancake houses and a river, is an imposing building – the Heineken brewery. Having passed by the centre of town a few times and seen this inviting building, our curiosity got the better of us and we decided we had to have the Heineken experience.

We were given a tour around the brewery and shown how beer is made from the 4 main ingredients – water, barley, hops and yeast.

There was a section relating the history of how Heineken started with an entrepreneurial beginning and how very scientific techniques were applied to improve the quality of the beer, with many exhibits.

Horses have been very much a part of the story, being used for their strength to transport the beer – we saw real live horses in the building.

There was also a section called “Brew you ride. Be the beer.” This was a 4D experience  where we were given the experience of “being the beer”. This included a little water being sprayed on us and the experience of being shaken in the room just like beer when it’s brewed!

Here are just a few photos:

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